Presented by: Adolph Zukor, Jesse L.Lasky. Associate Producer: B.P.Schulberg. Directed by: Clarence Badger. Additional Director(see note) Josef von Sternberg. Scenario: Hope Loring, Louis D.Lighton. Titles: George Marion, Jr. Adaptation: Elinor Glyn. Photographed by: H. Kinley Martin. Editor in Charge: E. Lloyd Sheldon. Asst Director: Vernon Keays.
Cast: Clara Bow (Betty Lou), Antonio Moreno (Cyrus Waltham), William Austin (Monty), Jacqueline Gadsdon (Adela Van Norman), Gary Cooper (newspaper reporter), Julia Swayne Gordon (Mrs. Van Norman), Priscilla Bonner (Molly), Eleanor Lawson (first welfare worker), Rose Tapley (second welfare worker), Elinor Glyn.
COMEDY-DRAMA. Source: Elinor Glyn, "It" (New York, copyright 1927)
Betty Lou and her friends at Waltham Department Store, after discussing Elinor Glyn's story, "It", decide that their boss, Cyrus Waltham, has IT. That evening Betty encounter Waltham and his friend, Monty; Monty asks her to dinner, and she choose the Ritz. He tries to direct her to a secluded table, but she insists on fascinating Cyrus and accomplishes her purpose. When the authorities threaten to take away Molly's baby, Betty claims the child as hers and proves that she can support it. Misunderstanding, Monty tells Waltham of Betty's deceitfulness, and as a result Cyrus snubs her. Betty appears unexpectedly at Cyrus' yachting party and laughs in his face when he proposes to her. The yacht collides with another boat, and Adela, Cyrus' society fianee, is thrown overboard. Betty swims to rescue her; Cyrus follows and they make up theri differences. (NOTE: Badger became ill during filming, and Sternberg directed some scenes during his absence.) (Information taken from "The American Film Institute Catalogue of Feature Films".)